NIKE

NIKE

Nike all started with Phil Knight, a middle distance runner and accounting student at the University of Oregon, and Bill Bowerman Phil’s coach. Their love to sports is what brought them together, but they also had a love for technology of sports shoes and apparel. In 1962 Knight finished his studies, and went on a trip around the world. While in Japan, Knight started to importing Japanese running shoes to the United States, only investing $500, and in return had 200 pairs of sneakers in the U.S.

While Phil was working for Onitsuka Tiger, he thought it would make a lot more profit if he started producing their own shoes. In 1971 employee Jeff Johnson thought up the name Nike(after the Greek goddess of victory). Phil Knight had finally obtained a name for the now huge company, but he needed a logo. Caroline Davidson, who met Phil while she was a student at University of Oregon. She was asked to design the logo for Nike, which is well known across the world “The Swoosh