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Adidas was in a bad place in the early '90s, much like it was a few years ago before it put Boost in its soles and made sneakers for Kanye West. The company nearly went bankrupt. It also decided to change the way it designed its shoes, thanks to Peter Moore, the designer behind the Air Jordan 1, who joined Adidas and started the brand's Equipment range. As he explained the line, it was "everything that's essential. Nothing that's not."
It's now 2017 and Adidas is going back to 1991 and the start of the EQT line to create its next, soon-to-be hyped shoe. And it's a powerful source for the brand to draw from: Not only was it the time that it ditched the Trefoil logo for the modern logo associated with Adidas, the EQT was also a sneaker that had cultural value during the fall of the Berlin Wall.
The EQTs came in a simple colorway of green, white, and black, and now Adidas is using this history and flipping it on its head. The 2017 EQT doesn't launch in the traditional color palette associated with the shoe, instead it's the polar opposite. Adidas looked to the opposite end of the color spectrum and replaced the green with Turbo Red. But one small, important detail changed, too. Adidas brought the Trefoil back to the EQT. It's a rethinking of the sneaker that's next up in Adidas Orginals' line of unearthed classics, and it's a step in a new direction.
KICKSPATROLITEM TITLEBA7719 MEN EQT SUPPORT ADV ADIDAS BLACK TURBOITEM DESCRIPTIONMade with extra su..
$138.00
There was plenty of emphasis on the adidas EQT line in 2017, and much of it standed on the..
$138.00
87-295x196.jpg "Adidas - EQT SUPPOR 93/17 Ultra Shoes Core Black BB1234")
With roots in the original early '90s Equipment running shoes, the new EQT Support series freshly re..
$138.00
84-295x196.jpg "Adidas - EQT SUPPOR 93/17 Ultra Shoes Core Black / Running White BB1236")
With roots in the original early '90s Equipment running shoes, the new EQT Support series freshly re..
$138.00
-295x196.jpg "Adidas - EQT SUPPOR ADV Mens Sneakers Black Green BB1301")
BRAND NEW WITH ORIGINAL BOX ADIDAS EQT SUPPORT ADV COLOR CORE BLACK/ TURBO STYLE BB1301.T..
$138.00
89-295x196.jpg "Adidas - EQT SUPPOR ADV Mens Sneakers Black Pink BB1302")
With roots in the original '90s Equipment running shoes, the new EQT Support ADV series re-imagines ..
$138.00
-295x196.jpg "Adidas - EQT SUPPOR ADV Mens Sneakers Black White BB1303")
With roots in the original '90s Equipment running shoes, the new EQT Support ADV series re-imagines ..
$138.00
-295x196.jpg "Adidas - EQT SUPPOR ADV Mens Sneakers Blue White BB1304")
A modern take on the 90s Equipment runner, these kicks exude cutting-edge style.Two-tone knit upper ..
$138.00
-295x196.jpg "Adidas - EQT SUPPOR ADV Mens Sneakers Grey White BB1306")
In 1991 the Equipment running shoe stepped onto the track. Today's modern interpretation of that cla..
$138.00
88-295x196.jpg "Adidas - EQT SUPPOR Future White Mountaineering Navy/Black BB3127")
Item specificsCondition:New with box: A brand-new, unused, and unworn item (including handmade ..
$138.00
Welcome to the future with the brand new adidas EQT Support 93/17 (Black / White). adidas is bringin..
$138.00
With roots in the original early '90s Equipment running shoes, the new EQT Support series freshly r..
$138.00
One of the most popular adidas Boost lifestyle models on the market is back in action with what shou..
$138.00
With roots in the original early '90s Equipment running shoes, the new EQT Support series freshly ..
$138.00
The Adidas EQT SUPPORT 93/1 is now available for purchase in a ROSA MARAVILLA F1..
$138.00
